What is the Ⓓ symbol?
Ⓓ is the core of the new EU regulation EU Design Regulation 2024/2822, which came into effect on May 1. In the same way that © (copyright) and ® (registered trademark) do, the symbol indicates that the appearance of a product is registered and protected.
The use is voluntary, but it sends a clear signal to competitors and customers that the design cannot be copied. By placing the symbol next to the product name, on the packaging, or directly on the product itself, you clearly state: "This design belongs to us – do not copy it."
The experience is clear: When the protection is visible, potential copycats are likely to move on to the next idea.
The design can be used in everything from CAD drawings and 3D visualisations to online shops, social media, and printed catalogues. It's recommended to include the registration number or a link that takes the reader directly to the entry in the design register. This makes it even easier to document ownership.
Why is the symbol appearing now?
The EU has updated its entire legal framework for design protection to make it more relevant in a digital, globalised economy. The reform came in two parts, adopted in autumn 2024, and is now being rolled out.
- European Design Regulation (EUDR 2024/2822)– applies from 1 May 2025. Provisions requiring implementing rules will enter into force on 1 July 2026.
- European Design Directive (EUDD 2024/2823) – entered into force on 8 December 2024. Member States must transpose the rules into their national law by 9 December 2027.
The aim is to provide clearer protection for animations, user interfaces, and other digital expressions, and to make the application process simpler: a single filing can now cover up to fifty designs. Article 26a of the EUDR states the following:
Registration symbol
“The holder of a registered EU design may inform the public that the design is registered by displaying on the product in which the design is incorporated or to which it is applied the letter D enclosed within a circle ( ). Such design notice may be accompanied by the registration number of the design or hyperlinked to the entry of the design in the Register”
Who can use the symbol – and why?
The symbol is legally permitted for registered EU designs. Although the new rules have not yet been implemented in Norway, it is encouraged to The Norwegian Industrial Property Office encourages Norwegian designers to use the symbol for national design rights as well: –We see no reason to wait to start using this symbol, even though the regulations have not yet entered into force in Norway. says Bernt Boldvik, Director of the Design and Trademark Department at the Norwegian Industrial Property Office.
Marking offers several advantages: it helps deter copying, strengthens brand credibility, and makes it easier to enforce your rights. A 2023 survey by the Norwegian Industrial Property Office showed that 30% of Norwegian small and medium-sized enterprises had experienced copying—a clear argument for making protection visible.
Without a registered design right, it can be challenging to attract investment, as protection under copyright or marketing laws is less certain and often requires legal proceedings to establish. A registered right, on the other hand, provides a clear and enforceable legal basis. This not only offers greater security in the event of legal disputes but also improves your ability to sell the design, enter into licensing agreements, and form strategic partnerships. A registered design right therefore provides increased predictability and credibility—for you and for potential investors.
Design registration – more than just a symbol
Registered design grants exclusive rights to the appearance for up to 25 years and is an intangible asset that can be licensed or sold. It serves as a strong bargaining tool in commercial agreements and enables you to request that customs and enforcement authorities stop counterfeit goods. When you also mark the design with Ⓓ, the message to potential infringers becomes even clearer.
How can Håmsø Patentbyrå help?
For more than 75 years, Håmsø Patentbyrå has helped protect both Norwegian and international designs. We can assist you in assessing whether your design is eligible for registration and handle the application process in Norway, the EU, or internationally through the Hague System.
Unsure about any aspect of design rights, or whether you should also consider securing trademark or patent protection? Get in touch with our experts for a no-obligation consultation.