Protection of a new design
The outward shape and appearance (design) of a product can be protected through design registration. Also parts of a design, for instance the handle of a cup, may be protected. The same applies to ornamentation, for example motifs on clothing, textiles, wall papers etc. Even screen images, type faces and product constellations, for example a kitchen or a train compartment, can be protected.
As a consequence of ever increasing competition, great importance is attached to design today. The appearance of a product will often be the most important selling factor. Design protection prevents others from producing, importing or marketing imitations of the product that you have developed and protected.
It is a condition for obtaining design protection that the design of the product represent a new design which is substantially different from earlier designs. A design registration is valid for 5 years, but through renewals may be maintained for up to 25 years.
Reidun Rosså Korsberg
Head of Design and Trademark Department, European Trademark and Design Attorney. B.Sc. English and French. Previously college teacher of foreign languages and Executive Secretary at Otteren Trading.
Joined Hamso in 2003.