[{"id":3368,"date":"2026-01-29T14:42:25","date_gmt":"2026-01-29T13:42:25","guid":{"rendered":"https:\/\/www.patent.no\/?post_type=nyhet&p=3368"},"modified":"2026-01-29T15:02:40","modified_gmt":"2026-01-29T14:02:40","slug":"velkjente-varemerker-campari","status":"publish","type":"nyhet","link":"http:\/\/www.patent.no\/en\/nyhet\/velkjente-varemerker-campari\/","title":{"rendered":"Well-known trade marks \u2013 what the CAMPARI case teaches us about extended protection"},"content":{"rendered":"

The background to the CAMPARI case \u2013 a well-known trade mark in practice<\/strong><\/h2>\n\n\n\n

Davide Campari-Milano N.V. is an international spirits and wine group, known under the name Campari Group. The company was founded in Milan in 1860 and is today among Italy\u2019s leading producers of alcoholic and non-alcoholic beverages, with operations and distribution across large parts of the world. The group\u2019s most famous product is CAMPARI, an iconic liqueur with a distinctive red colour and taste.<\/p>\n\n\n\n

The case arose when Campari Group became aware that another company had obtained registration in Norway for a combined trade mark containing the word CAMPARI. The registration did not cover alcoholic beverages, but included, among other things, toothpaste, cosmetics and shampoo. Although these are goods of a different nature from those traditionally associated with CAMPARI, Campari Group wished to protect the strong brand identity and the associations represented by its trade mark.<\/p>\n\n\n\n

Campari Group therefore contacted H\u00e5ms\u00f8 Patent Agency for assistance in enforcing its rights. On behalf of Campari Group, we filed an opposition with the Norwegian Industrial Property Office, arguing that CAMPARI qualifies as a well-known trade mark. The Office upheld the opposition in full, and the contested trade mark was cancelled.<\/p>\n\n\n\n

This outcome demonstrates how a well-known trade mark can provide effective protection even outside the core area of the trade mark\u2019s registered goods.<\/p>\n\n\n\n

To understand the scope of this protection, we first take a closer look at the general rules governing trade marks \u2013 and at what specifically characterises well-known trade marks.<\/p>\n\n\n\n

The general rule in trade mark law<\/strong><\/h2>\n\n\n

The basic principle of trade mark law is that a trade mark is protected in relation to the goods and services for which it is registered. This means that, in principle, others may use the same or a similar mark for entirely different products, provided there is no risk of confusion for the relevant public.<\/p>\n

In Norway, there are several examples of identical or similar signs being used side by side for different goods and services. The trade mark SAGA<\/strong> is used in parallel by various independent parties, including Saga Funeral Services, Saga Mobile and DNB\u2019s customer programme Saga. Although the names are identical, they relate to different types of services and target different audiences. Consumers therefore do not expect any commercial connection, and the marks can coexist without difficulty.<\/p>\n\n\n

Extended protection for well-known trade marks under the Trade Marks Act<\/strong><\/h2>\n\n\n

Where a trade mark is known by a significant part of the relevant public, the Trade Marks Act may grant it extended protection, cf. section 4, second paragraph. For trade marks that are well known in Norway, this means that others may not use identical or similar signs in the course of trade \u2013 even for goods or services of the same or a different kind \u2013 if such use, without due cause, would result in unfair advantage being taken of, or detriment to, the distinctive character or reputation of the well-known trade mark, often referred to as goodwill. Protection under this provision is reserved for trade marks whose goodwill value is out of the ordinary.<\/p>\n

This means that the law not only protects against confusion, but also against others taking advantage of, or weakening, the value built up around a well-known trade mark. The provision is therefore intended to prevent others from free-riding on the efforts and investments behind the development of a well-known brand.<\/p>\n<\/p>\n\n\n

How the rules on well-known trade marks were applied in the CAMPARI case<\/strong><\/h2>\n\n\n\n
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In the CAMPARI case, it was not sufficient merely to rely on the fact that the trade mark is registered for alcoholic beverages. In order to obtain protection under the rules on well-known trade marks, it had to be demonstrated that CAMPARI holds such a position and level of distinctiveness that it is entitled to extended protection under section 4, second paragraph of the Trade Marks Act.<\/p>\n

In the opposition, H\u00e5ms\u00f8 Patent Agency therefore placed considerable emphasis on documenting CAMPARI\u2019s position in the Norwegian market over time. Extensive evidence was submitted demonstrating the mark\u2019s long history, continuous use and high visibility in Norway, including sales figures and references in media and encyclopaedias. This documentation was submitted to substantiate that CAMPARI is a well-known trade mark entitled to extended protection.<\/p>\n<\/div>\n<\/div>\n\n\n

On the basis of the evidence submitted, the Norwegian Industrial Property Office concluded that the word mark CAMPARI is well known. The Office further found that the contested mark and CAMPARI are similar.<\/p>\n

NIPO then stated that alcoholic beverages and goods such as shampoo, cosmetics and toothpaste are clearly goods \u201cof a different kind\u201d. The decisive question was whether use of the later mark would nevertheless be capable of triggering an association with the well-known mark in the mind of the average consumer. On this point, the Office agreed with H\u00e5ms\u00f8 Patent Agency\u2019s arguments. It was emphasised that CAMPARI is used for a drink with a highly distinctive red colour and taste. These are characteristics that are also relevant for a range of cosmetic products, toothpaste and mouthwash. NIPO further referred to evidence we had submitted showing a trend whereby make-up and aesthetics are adapted to specific drinks. In addition, it was emphasised that CAMPARI has no linguistic meaning and therefore appears as a highly distinctive trade mark.<\/p>\n

On this basis, NIPO concluded that use of the later mark, which the proprietor sought to register for various personal care and cosmetic products, would create an association with the well-known trade mark CAMPARI.<\/p>\n

NIPO further assessed the effects of such an association. It was held that the use could both cause detriment to the distinctive character of the well-known trade mark and constitute unfair advantage being taken of CAMPARI\u2019s reputation and distinctiveness. Consumers could form new associations with the mark, which over time would weaken its ability to identify the proprietor\u2019s goods. This would in turn reduce CAMPARI\u2019s eye-catching effect and lead to dilution of its strong brand identity.<\/p>\n

NIPO also agreed that the association would amount to a form of \u201cfree-riding\u201d, as the later mark would exploit the goodwill and visual appeal that CAMPARI has built up over more than 150 years. The relationship between the goods and the use of the well-known mark could give the relevant public the impression of a commercial connection, thereby transferring CAMPARI\u2019s image and reputation to the later mark.<\/p>\n\n\n

Summary<\/h2>\n\n\n\n

CAMPARI is a clear example of how strong trade marks require active protection. Where value, reputation and distinctiveness are at stake, it is crucial to safeguard the rights and brand value built up over time.<\/p>\n\n\n\n

Do you need assistance with registering or protecting your trade mark? Or would you like us to monitor whether similar trade marks may infringe your rights? We offer a non-binding initial assessment and help you secure the value of your brand. Please contact us<\/strong><\/a> for further information. <\/p>\n\n\n\n

Would you like to read the full decision? You can find it here: NIPOs Decision<\/a><\/p>\n\n\n\n

If you would like to learn more about trade marks, you may also read our article on Zalo and the value of acquired distinctiveness here: Acquired distinctiveness of trademarks \u2013 when a single drop is enough<\/a><\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"aarstall":[52],"kategori":[47,46],"class_list":["post-3368","nyhet","type-nyhet","status-publish","hentry","aarstall-52","kategori-aktuelt","kategori-fagartikler"],"acf":[],"yoast_head":"\nVelkjente varemerker \u2013 hva CAMPARI-saken l\u00e6rer oss om utvidet vern - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"description\" content=\"I denne artikkelen forklarer vi hva som kjennetegner velkjente varemerker, hvilket utvidet vern de har etter varemerkeloven, og hvordan dette ble anvendt i CAMPARI-saken, der H\u00e5ms\u00f8 Patentbyr\u00e5 nylig fikk fullt gjennomslag i en innsigelsessak\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patent.no\/en\/nyhet\/velkjente-varemerker-campari\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velkjente varemerker \u2013 hva CAMPARI-saken l\u00e6rer oss om utvidet vern - 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Rotatable luminous Christmas tree (CN 2446907 Y)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"463\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png\" alt=\"\" class=\"wp-image-3326 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png 331w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende-214x300.png 214w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende-9x12.png 9w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Artificial Christmas trees are becoming more and more common. They can be found in all sorts of shapes and sizes, and some even come with integrated lights. Back in the year 2000, though, one pioneering inventor took things one step further with their rotatable luminous Christmas tree. The tree includes fibre optics to put on a light show as the whole tree rotates on its base. We can\u2019t help but feel that more than three branches may have added a little more Christmas cheer though.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Christmas tree-top ornament (US 4339787 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><div class=\"wp-block-media-text__content\">\n<p>Of course, what Christmas tree is complete without an ornament taking pride of place at the top of the tree? Back in 1980, an inventor in the US devised this \u201cparticularly striking\u201d star which \u201cprovides a most unusual tunnel-light decoration\u201d for \u201cmaximum decorative impact\u201d. Anyone who has seen our Christmas tree will know that we always aim for maximum decorative impact.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"571\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/stjerte.png\" alt=\"\" class=\"wp-image-3327 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/stjerte.png 486w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/stjerte-255x300.png 255w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/stjerte-10x12.png 10w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Holographic Christmas tree (US 11439263 B1)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"500\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/holo.png\" alt=\"\" class=\"wp-image-3328 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/holo.png 354w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/holo-212x300.png 212w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/holo-8x12.png 8w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>But what about those people who want all the fun and decorative impact of a Christmas tree without the hassle of decorating it, and finding somewhere to store all the decorations when the New Year comes? Fear not! Holographic Christmas trees are on the scene. A projector in the base means that a fully decorated Christmas tree can be yours at the press of a button \u2013 your choice of fir, pine, spruce, cypress or cedar.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Christmas tree bag (US 9578814 B2)<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>If you prefer the experience of a real tree, then there\u2019s always one problem to contend with: how do you get it home without ending up with a car full of needles and without damaging the tree? An inventor in the US state of Pennsylvania has you covered with the Christmas tree bag. Simply wrap your chosen tree in the bag, strap it to the roof of your car, and it\u2019ll arrive in your living room in pristine condition.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"486\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/bil-1.jpg\" alt=\"\" class=\"wp-image-3329 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/bil-1.jpg 867w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/bil-1-300x168.jpg 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/bil-1-768x431.jpg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/bil-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Christmas tree with flying snow (CN 2321335 Y)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"497\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/flygende-sno.png\" alt=\"\" class=\"wp-image-3330 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/flygende-sno.png 383w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/flygende-sno-231x300.png 231w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/flygende-sno-9x12.png 9w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>It goes without saying that no Christmas is complete without snow, but that\u2019s difficult to achieve when your Christmas tree is indoors. Let me introduce you to the ingenious Christmas tree with flying snow. The tree has a hollow trunk and sits in a pool of fake snowflakes. A blower in the base fires snowflakes up through the trunk, where they emerge from the top of the tree and create a snowing effect, gently falling back down to begin the cycle again.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. Bauble with loudspeaker (GB 2208028 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 21%\"><div class=\"wp-block-media-text__content\">\n<p>While Christmas trees are always visually impressive, they\u2019re often rather quiet on their own. For those who prefer their Christmas with sound, the inspired Christmas bauble with loudspeaker has you covered. Powered by a solar cell, the bauble \u201cwill play its tune whenever light falls upon it\u201d or until its battery discharges. A switch to silence the cheerful tunes is merely an optional extra.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"517\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekule.png\" alt=\"\" class=\"wp-image-3331 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekule.png 374w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekule-217x300.png 217w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekule-9x12.png 9w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7. Fire extinguisher device for Christmas trees (GB 988429 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:19% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"717\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/brenn.png\" alt=\"\" class=\"wp-image-3332 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/brenn.png 425w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/brenn-178x300.png 178w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/brenn-7x12.png 7w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>With all these lights and electronic gadgets adorning our Christmas trees, one might start to wonder about safety. Such concerns were also on the mind of a Canadian inventor in 1963. A high pressure gas canister and a reservoir of fire-fighting foam are neatly concealed within an angelic ornament, keeping watch from the top of your tree.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">8. Musical Christmas card (GB 190604194 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>If the musical bauble isn\u2019t to your taste, perhaps you would prefer to receive a musical Christmas card instead? While electronic versions seem to have had their day, did you know that musical Christmas cards have actually been around for over 100 years \u2013 no batteries required? In 1906, a British inventor devised a Christmas card with reeds inside. Opening the card pulled a slide over the reeds, producing musical notes or the sound of chiming Christmas bells.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"689\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekort.png\" alt=\"\" class=\"wp-image-3333 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekort.png 604w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekort-263x300.png 263w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julekort-11x12.png 11w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">9. Edible gift-wrap for pets (US 2013\/0149418 A1)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"499\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/papir.png\" alt=\"\" class=\"wp-image-3334 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/papir.png 605w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/papir-300x247.png 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/papir-15x12.png 15w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Gifts are a big part of Christmas, but our furry friends are often left out. Thankfully, a creative inventor in the US has devised some edible wrapping paper for pets which provides \u201can edible puzzle that the pet must chew through in order to reach the hidden gift surprise.\u201d This is also the first time we have ever seen gift wrap described as having a \u201cvaried chewing experience in both texture and flavor.\u201d Delicious!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10. Santa Claus detector (US 5523741 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"759\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julenissedet.png\" alt=\"\" class=\"wp-image-3335 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julenissedet.png 605w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julenissedet-239x300.png 239w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/julenissedet-10x12.png 10w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>When the big day finally arrives, every child is excited for the arrival of Santa Claus. I\u2019m sure most kids have also wondered about catching him in the act of delivering their gifts. Thankfully, you don\u2019t need to stay awake all night waiting \u2013 the Santa Claus detector can do the hard work for you! With lights and a music generator triggered by Santa\u2019s arrival, finally we will have proof that Santa Claus exists.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">11.Snowman mould (US 5632926 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 32%\"><div class=\"wp-block-media-text__content\">\n<p>When the snow does arrive, a friendly snowman can help to greet visitors to your home. If, like us, your snowmen never turn out quite the right shape then you need a helpful snowman mould! Simply fill the mould with fresh snow, open the doors, and voila! An instant perfect snowman every time.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"753\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/snomann.png\" alt=\"\" class=\"wp-image-3336 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/snomann.png 605w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/snomann-241x300.png 241w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/snomann-10x12.png 10w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">12. Automatic snowball making and throwing machine (CN 105771282 A)<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"684\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/Bilde11.png\" alt=\"\" class=\"wp-image-3337 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/Bilde11.png 605w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/Bilde11-265x300.png 265w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/Bilde11-11x12.png 11w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Finally, a friendly snowball fight can be fun around Christmas. But what if you simply can\u2019t compete with your friends\u2019 superior snowball throwing skills? Shaoxing University has you covered with the automatic snowball making and throwing machine! Domination on the snowy battlefield, and you don\u2019t even need to get your hands cold!<\/p>\n<\/div><\/div>\n\n\n<p data-start=\"85\" data-end=\"410\">As we unwrap these twelve festive patent applications, it becomes clear that the holiday season has a unique way of encouraging playful thinking and unexpected ideas. From rotating trees to snow-flinging contraptions, these inventions show how even the simplest seasonal moments can inspire something delightfully unexpected.<\/p>\n<p data-start=\"412\" data-end=\"609\">And if this tour of Christmas creativity has sparked an idea of your own, we are here to help. Feel free to<a href=\"https:\/\/www.patent.no\/en\/contact\/#brxe-c1d2cc\"> get in touch<\/a>, and we will guide you from inspiration to patent protection.<\/p>\n<p data-start=\"611\" data-end=\"702\">From all of us at H\u00e5ms\u00f8 Patentbyr\u00e5, we wish you a joyful, inventive, and wonderfully merry Christmas.<\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"aarstall":[50],"kategori":[47],"class_list":["post-3324","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tolv festlige patents\u00f8knader til jul - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patent.no\/en\/nyhet\/tolv-festlige-patentsoknader-til-jul\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tolv festlige patents\u00f8knader til jul - H\u00e5ms\u00f8 Patentbyr\u00e5\" \/>\n<meta property=\"og:description\" content=\"1. Roterbart juletre med lys (CN 2446907 Y) Kunstige juletr\u00e6r blir stadig mer vanlige, og finnes i alle tenkelige former og st\u00f8rrelser. Mange leveres ogs\u00e5 med integrert belysning. Allerede i \u00e5r 2000 tok imidlertid en oppfinnsom oppfinner konseptet et steg videre med et roterende, lysende juletre. Treet benytter fiberoptikk for \u00e5 skape et lysshow mens […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patent.no\/en\/nyhet\/tolv-festlige-patentsoknader-til-jul\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00e5ms\u00f8 Patentbyr\u00e5\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T09:58:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png\" \/>\n\t<meta property=\"og:image:width\" content=\"331\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/\",\"url\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/\",\"name\":\"Tolv festlige patents\u00f8knader til jul - H\u00e5ms\u00f8 Patentbyr\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/www.patent.no\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png\",\"datePublished\":\"2025-12-15T09:57:33+00:00\",\"dateModified\":\"2025-12-15T09:58:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#primaryimage\",\"url\":\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png\",\"contentUrl\":\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/www.patent.no\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tolv festlige patents\u00f8knader til jul\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.patent.no\/#website\",\"url\":\"https:\/\/www.patent.no\/\",\"name\":\"H\u00e5ms\u00f8 Patentbyr\u00e5\",\"description\":\"Vi beskytter dine innovasjoner med kunnskap og lidenskap\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.patent.no\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tolv festlige patents\u00f8knader til jul - H\u00e5ms\u00f8 Patentbyr\u00e5","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.patent.no\/en\/nyhet\/tolv-festlige-patentsoknader-til-jul\/","og_locale":"en_GB","og_type":"article","og_title":"Tolv festlige patents\u00f8knader til jul - H\u00e5ms\u00f8 Patentbyr\u00e5","og_description":"1. Roterbart juletre med lys (CN 2446907 Y) Kunstige juletr\u00e6r blir stadig mer vanlige, og finnes i alle tenkelige former og st\u00f8rrelser. Mange leveres ogs\u00e5 med integrert belysning. Allerede i \u00e5r 2000 tok imidlertid en oppfinnsom oppfinner konseptet et steg videre med et roterende, lysende juletre. Treet benytter fiberoptikk for \u00e5 skape et lysshow mens […]","og_url":"https:\/\/www.patent.no\/en\/nyhet\/tolv-festlige-patentsoknader-til-jul\/","og_site_name":"H\u00e5ms\u00f8 Patentbyr\u00e5","article_modified_time":"2025-12-15T09:58:37+00:00","og_image":[{"width":331,"height":463,"url":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/","url":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/","name":"Tolv festlige patents\u00f8knader til jul - H\u00e5ms\u00f8 Patentbyr\u00e5","isPartOf":{"@id":"https:\/\/www.patent.no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#primaryimage"},"image":{"@id":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#primaryimage"},"thumbnailUrl":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png","datePublished":"2025-12-15T09:57:33+00:00","dateModified":"2025-12-15T09:58:37+00:00","breadcrumb":{"@id":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#primaryimage","url":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png","contentUrl":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/12\/roterende.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.patent.no\/nyhet\/tolv-festlige-patentsoknader-til-jul\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.patent.no\/"},{"@type":"ListItem","position":2,"name":"Tolv festlige patents\u00f8knader til jul"}]},{"@type":"WebSite","@id":"https:\/\/www.patent.no\/#website","url":"https:\/\/www.patent.no\/","name":"H\u00e5ms\u00f8 Patentbyr\u00e5","description":"Vi beskytter dine innovasjoner med kunnskap og lidenskap","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patent.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet\/3324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet"}],"about":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/types\/nyhet"}],"wp:attachment":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/media?parent=3324"}],"wp:term":[{"taxonomy":"aarstall","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/aarstall?post=3324"},{"taxonomy":"kategori","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/kategori?post=3324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":3319,"date":"2025-12-15T10:08:58","date_gmt":"2025-12-15T09:08:58","guid":{"rendered":"https:\/\/www.patent.no\/?post_type=nyhet&p=3319"},"modified":"2025-12-15T10:08:59","modified_gmt":"2025-12-15T09:08:59","slug":"okte-gebyrer-hos-ukipo-fra-april-2026","status":"publish","type":"nyhet","link":"http:\/\/www.patent.no\/en\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/","title":{"rendered":"UKIPO fees expected to rise from April 2026"},"content":{"rendered":"<p>Having kept its fees unchanged for many years, the UKIPO now considers an increase in patent, trademark and design fees necessary due to inflationary pressures, sustainability and the need to maintain service quality. In fact, trademark fees have remained unchanged since 1998.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does this mean for you?<\/strong><\/h2>\n\n\n<p data-start=\"69\" data-end=\"378\">For rights holders, this means it may be worth reviewing your IP strategy now, to assess whether there are matters that should be considered and, where appropriate, addressed before the new fees take effect.<\/p>\n<p data-start=\"380\" data-end=\"422\">This is especially relevant for those considering:<\/p>\n<ul data-start=\"424\" data-end=\"593\">\n<li data-start=\"424\" data-end=\"440\">\n<p data-start=\"426\" data-end=\"440\">new filings<\/p>\n<\/li>\n<li data-start=\"441\" data-end=\"482\">\n<p data-start=\"443\" data-end=\"482\">renewal of existing rights<\/p>\n<\/li>\n<li data-start=\"483\" data-end=\"536\">\n<p data-start=\"485\" data-end=\"536\">recordals\/ownership changes<\/p>\n<\/li>\n<li data-start=\"537\" data-end=\"593\">\n<p data-start=\"539\" data-end=\"593\">opposition or cancellation actions<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"595\" data-end=\"689\">Early planning could help you take advantage of the current fee levels before the increases take effect.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>H\u00e5ms\u00f8 is ready to assist<\/strong><\/h2>\n\n\n<p>H\u00e5ms\u00f8 is ready to assist if you are considering filing or renewing IP rights in the UK ahead of the fee changes. <a href=\"https:\/\/www.patent.no\/en\/contact\/#brxe-c1d2cc\">Please contact us<\/a> if you would like advice tailored to your IP portfolio.<\/p>\n<p>You can read more about the fee changes on the UKIPO\u2019s website: <a href=\"https:\/\/www.gov.uk\/government\/news\/intellectual-property-office-fees-to-increase-from-april-2026\">Intellectual Property Office fees to increase from April 2026 – GOV.UK<\/a><\/p>\n\n\n<p><\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"aarstall":[50],"kategori":[47],"class_list":["post-3319","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d8kte gebyrer hos UKIPO fra april 2026 - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"description\" content=\"UKIPO plans to increase patent, trademark and design fees by around 25% from April 2026. Review your IP strategy and plan ahead\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patent.no\/en\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d8kte gebyrer hos UKIPO fra april 2026 - H\u00e5ms\u00f8 Patentbyr\u00e5\" \/>\n<meta property=\"og:description\" content=\"UKIPO plans to increase patent, trademark and design fees by around 25% from April 2026. Review your IP strategy and plan ahead\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.patent.no\/en\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"H\u00e5ms\u00f8 Patentbyr\u00e5\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T09:08:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/\",\"url\":\"https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/\",\"name\":\"\u00d8kte gebyrer hos UKIPO fra april 2026 - H\u00e5ms\u00f8 Patentbyr\u00e5\",\"isPartOf\":{\"@id\":\"https:\/\/www.patent.no\/#website\"},\"datePublished\":\"2025-12-15T09:08:58+00:00\",\"dateModified\":\"2025-12-15T09:08:59+00:00\",\"description\":\"UKIPO plans to increase patent, trademark and design fees by around 25% from April 2026. 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Review your IP strategy and plan ahead","og_url":"https:\/\/www.patent.no\/en\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/","og_site_name":"H\u00e5ms\u00f8 Patentbyr\u00e5","article_modified_time":"2025-12-15T09:08:59+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/","url":"https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/","name":"\u00d8kte gebyrer hos UKIPO fra april 2026 - H\u00e5ms\u00f8 Patentbyr\u00e5","isPartOf":{"@id":"https:\/\/www.patent.no\/#website"},"datePublished":"2025-12-15T09:08:58+00:00","dateModified":"2025-12-15T09:08:59+00:00","description":"UKIPO plans to increase patent, trademark and design fees by around 25% from April 2026. Review your IP strategy and plan ahead","breadcrumb":{"@id":"https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.patent.no\/nyhet\/okte-gebyrer-hos-ukipo-fra-april-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.patent.no\/"},{"@type":"ListItem","position":2,"name":"\u00d8kte gebyrer hos UKIPO fra april 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.patent.no\/#website","url":"https:\/\/www.patent.no\/","name":"H\u00e5ms\u00f8 Patentbyr\u00e5","description":"Vi beskytter dine innovasjoner med kunnskap og lidenskap","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patent.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet\/3319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet"}],"about":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/types\/nyhet"}],"wp:attachment":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/media?parent=3319"}],"wp:term":[{"taxonomy":"aarstall","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/aarstall?post=3319"},{"taxonomy":"kategori","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/kategori?post=3319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":3222,"date":"2025-09-10T13:53:59","date_gmt":"2025-09-10T11:53:59","guid":{"rendered":"https:\/\/www.patent.no\/?post_type=nyhet&p=3222"},"modified":"2025-09-11T10:04:27","modified_gmt":"2025-09-11T08:04:27","slug":"nar-en-drape-er-nok-ogsa-i-varemerkeperspektiv","status":"publish","type":"nyhet","link":"http:\/\/www.patent.no\/en\/nyhet\/nar-en-drape-er-nok-ogsa-i-varemerkeperspektiv\/","title":{"rendered":"Acquired distinctiveness of trademarks \u2013 when a single drop is enough"},"content":{"rendered":"<p>This spring, Zalo\u00ae launched a campaign that really sticks in the mind. No logo. No product image. Just green and yellow tableware stacked in the iconic silhouette of a Zalo bottle, and the slogan \u201cA drop is enough\u201d(en dr\u00e5pe er nok). The rest we supply ourselves.<\/p>\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<p>For many brands this would have been a bold move. For Zalo\u00ae it is proof of the position they have achieved in the Norwegian consumer\u2019s mind.<\/p>\n\n\n\n<p>Many have already praised the advert for its creativity. When I set out to write about acquired distinctiveness in trademark law, this was the campaign that immediately sprang to mind \u2013 and that is precisely the point. When brand elements are so firmly established that we recognise them in an instant, they also gain legal protection.<\/p>\n\n\n\n<p>A quick glance at the image on the left, taken at a bus stop on a summer\u2019s day, is all it takes for Norwegians to think of Zalo\u00ae.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"1024\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-690x1024.jpg\" alt=\"\" class=\"wp-image-3225 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-690x1024.jpg 690w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-202x300.jpg 202w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-768x1139.jpg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-1035x1536.jpg 1035w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-1380x2048.jpg 1380w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-8x12.jpg 8w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Zalo-croop-1-scaled.jpg 1726w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acquired distinctiveness \u2013 the result of targeted brand building<\/strong><\/h2>\n\n\n\n<p>To be registered, a trademark must possess distinctiveness. In other words, it must be capable of functioning as an identifier of someone\u2019s goods or services. The mark needs something that makes it stick in consumers\u2019 minds. A word mark should be easy to remember and recognise, and a logo must have something more distinctive than a simple geometric shape.<\/p>\n\n\n\n<p>A trademark also cannot be purely descriptive of the goods or services. Words and symbols that describe characteristics, purpose or qualities will normally not be seen as anyone\u2019s exclusive sign, and such terms must remain available to all players in the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From lacking distinctiveness to protected trademark<\/h2>\n\n\n\n<p>If a mark is initially descriptive or lacks distinctiveness, it can still gain protection through acquired distinctiveness. This occurs when a significant part of the relevant public perceives the mark as indicating commercial origin. A mark that has acquired distinctiveness can be protected even without registration. It may also be registered with the Norwegian Industrial Property Office if you can document that it is \u201cwell known as someone\u2019s distinctive sign\u201d in Norway.<\/p>\n\n\n\n<p>For us, this is a key focus when we help clients register marks that do not initially meet the requirements for distinctiveness. We assess whether the mark has sufficient distinctiveness and, if not, advise on how targeted use and documentation can lay the groundwork for acquired distinctiveness. We also assist with submitting an application to the Norwegian Industrial Property Office once the conditions for acquired distinctiveness are considered fulfilled. In this way, owners of marks that have gained a strong position in the market can more easily enforce their rights.\nWould you like to secure your trademark? We are happy to help \u2013 get in <a href=\"https:\/\/www.patent.no\/en\/contact\/#brxe-c1d2cc\">get in touch<\/a> or read more <a href=\"https:\/\/www.patent.no\/en\/trademark\/\">here.<\/a><\/p>\n\n\n\n<p>The Zalo\u00ae trademark faces no such challenge, as it is not descriptive of soap and is therefore distinctive. Even so, the Zalo\u00ae campaign illustrates how consistent and extensive use of a mark can create an especially strong market position. Even registered marks with inherent distinctiveness may benefit from invoking acquired distinctiveness in addition to registration. This provides an extra layer of protection, as we will look at below, and serves as clear evidence of a successful branding strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does the Norwegian Industrial Property Office (NIPO) say about acquired distinctiveness?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proving that a trademark has acquired distinctiveness requires extensive documentation, such as market share, intensity of use, marketing efforts and surveys showing that people associate the mark with a single specific business.<\/li>\n\n\n\n<li>A trademark receives nationwide protection only if it is known throughout Norway for the relevant goods or services.<\/li>\n\n\n\n<li>Acquired distinctiveness can also provide exclusive rights on a local level, but registration cannot be claimed on that basis.<\/li>\n\n\n\n<li>You can read more about acquired distinctiveness from the Norwegian Industrial Property Office here: <a href=\"https:\/\/www.patentstyret.no\/en\/trademark\/establishment-by-use\">Establishment by use<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The shop shelf and peripheral vision<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-768x1024.jpg\" alt=\"\" class=\"wp-image-3226\" style=\"width:316px;height:auto\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-768x1024.jpg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-225x300.jpg 225w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-1152x1536.jpg 1152w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-1536x2048.jpg 1536w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-9x12.jpg 9w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/iStock-534400694-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Marketing is not just about TV commercials and full-page adverts. In the shop we often move with our eyes in motion \u2013 we squint, scan the shelves in our peripheral vision, and make decisions in seconds.<\/p>\n<p>Strongly established brand elements allow the brain to recognise a product even when we catch only a flash of its colour or outline. It is a bit like recognising a friend from afar by their walk or hairstyle. For a market leader this is gold: you win both in conscious attention and in that fast, subconscious recognition.<\/p>\n<p>But even strong distinctiveness can fade. If a colour or shape becomes generic \u2013 or is not defended against imitators \u2013 the distinctiveness may be lost. If shop shelves fill up with \u201clookalikes\u201d from budget ranges using the same colour and shape, consumers will not necessarily reach for the original. That is why active enforcement is a key task for the brand owner to maintain market position.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The bottle\u2019s shape and colour \u2013 protection without registration<\/strong><\/h2>\n\n\n<p>The Zalo\u00ae advertising campaign has achieved something important: reminding consumers \u2013 and competitors \u2013 who \u201cowns\u201d this particular combination of green and yellow colours and the bottle silhouette, as well as the slogan \u201cen dr\u00e5pe er nok\u201d.<\/p>\n<p>The recent dispute over ownership of the colour <a href=\"https:\/\/www.nrk.no\/trondelag\/ny-seier-for-stratos-i-sjokoladestrid_-far-enerett-pa-blafargen-1.17476608\">Stratos\u00ae-blue<\/a> shows how important such reminders can be. They can reinforce a brand\u2019s position if it is later challenged. In the Stratos case, the appeal board emphasised, among other things, that Stratos\u00ae has been sold in blue packaging since 1936 and had therefore \u201cworn its way to distinctiveness\u201d. Such long-standing and consistent use is precisely what can make colours and shapes legally protected, even without registration.<\/p>\n<p>The Zalo\u00ae bottle has been a fixture in Norwegian kitchens for decades. This means competitors must tread carefully if they come too close to this combination of shape and colour. At the same time, it is worth noting that green is a very common colour choice for washing-up liquids in general. It would therefore be almost impossible to gain exclusive rights to the green colour alone. But combined with the bottle\u2019s shape and the yellow cap, consistent marketing over time can build acquired distinctiveness.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>When fragments are enough<\/strong><\/h2>\n\n\n\n<p>Zalo\u00ae\u2019s campaign shows that you don\u2019t always need to display the entire product or brand to make a clear statement. A green-and-yellow colour tone, the familiar bottle silhouette and the slogan \u201cEn dr\u00e5pe er nok\u201d are enough for consumers to immediately link it to Zalo\u00ae and washing-up liquid. This ability to be recognised from only parts of the brand is the result of long-term, consistent use, and demonstrates how strongly established elements can serve both as powerful creative tools and as legal protection.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5-1024x858.png\" alt=\"\" class=\"wp-image-3241 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5-1024x858.png 1024w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5-300x252.png 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5-768x644.png 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5-1536x1288.png 1536w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5-14x12.png 14w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/Design-uten-navn-5.png 1763w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Coca-Cola\u00ae has also used a similar strategy several times. They have replaced the famous brand name with words like \u201cSis\u201d, \u201cBro\u201d or various personal names, while keeping the characteristic red colour and design. As a result, the brand remains instantly recognisable, even without the name.<\/p>\n<\/div><\/div>\n\n\n\n<p>This also shows why companies should think carefully before rebranding established trademarks. Changes to shape, colour or other distinctive elements can weaken the recognition built up over many years \u2013 and with it the value in both the market and legal protection. That does not mean brands should never refresh themselves; they must adapt to time and trend. But changes should be made with a clear understanding of what truly creates distinctiveness and recognition. Otherwise, you risk dismantling more than you build.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How we can help you protect your brand<\/strong><\/h2>\n\n\n\n<p>For more than 75 years, H\u00e5ms\u00f8 has helped businesses protect and develop their brands. We offer everything from strategic advice and preliminary searches to the preparation of national and international trademark applications. We assist with renewals, support in opposition and appeal cases, and negotiate consents.<\/p>\n\n\n\n<p>H\u00e5ms\u00f8 has assisted everyone from established market leaders to start-ups, and has, for example, helped Pizzabakeren\u00ae secure registration of its trademark as acquired distinctiveness for pizza and take-away services throughout Norway.<\/p>\n\n\n\n<p>Whether you need to secure rights to colours, shapes, slogans or logos, or want a comprehensive strategy to protect your trademark over time, we can help safeguard your brand.<\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"aarstall":[50],"kategori":[47,46],"class_list":["post-3222","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt","kategori-fagartikler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innarbeidelse av varemerker - n\u00e5r en dr\u00e5pe er nok - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"description\" content=\"Hva er innarbeidelse, og n\u00e5r kan det gi vern? Les mer om innarbeidelse og hvordan Zalo\u00ae-kampanjen viser kraften i merkeelementer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patent.no\/en\/nyhet\/nar-en-drape-er-nok-ogsa-i-varemerkeperspektiv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innarbeidelse av varemerker - n\u00e5r en dr\u00e5pe er nok - H\u00e5ms\u00f8 Patentbyr\u00e5\" \/>\n<meta property=\"og:description\" content=\"Hva er innarbeidelse, og n\u00e5r kan det gi vern? 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Participants may attend in person at our offices in Oslo or Stavanger, or join the course online.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Course structure<\/strong><\/h2>\n\n\n\n<p>The teaching is based on official material from the European Patent Office (EPO) and is divided into two blocks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Block I \u2013 Theory:<\/strong>\u00a0A systematic review of EP filing and grant procedures, deadlines and fees, substantive patent law, oral proceedings and PCT rules. 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Without registration, others may beat you to it \u2013 or already hold rights that could block your brand.<\/p>\n\n\n\n<p>Before investing in a launch and building your brand, you should check whether the name or trademark is both available and suitable. A name that works well at home may have an unfortunate meaning in another language \u2013 or already be registered abroad. Many only discover this too late, and end up in costly disputes.<\/p>\n\n\n\n<p>A Norwegian company experienced this in Germany, where a nearly identical name had already been registered. The result was a rejected application and an expensive rebranding process.<\/p>\n\n\n\n<p>To avoid such pitfalls, we recommend conducting preliminary searches and applying for registration in the relevant countries as early as possible. This way, you can build your brand securely and sustainably, without fearing disputes or demands to change your trademark.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preliminary Search<\/strong><\/h2>\n\n\n\n<p>At H\u00e5ms\u00f8, we offer preliminary searches both in Norway and internationally. Such a check can save you time, money, and a lot of headaches\u2014especially if you\u2019re aiming to expand beyond your home borders.<\/p>\n\n\n\n<p>With the right strategy and thorough preliminary research, you lay a solid foundation for growth and a protected brand. We assess each case individually and recommend the strategy that best suits your business and market plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Other Common Pitfalls<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><div class=\"wp-block-media-text__content\">\n<p>A common reason for refusal of international applications is that the goods and services list is not tailored to the national regulations of each country. This often results in time-consuming and costly additional rounds in each individual market.<\/p>\n\n\n\n<p>If you have international ambitions, it\u2019s often worthwhile to start with a Norwegian base application prepared with expansion in mind. This allows the goods and services list to be tailored from the outset, ensuring it works in the markets you aim to enter.<\/p>\n\n\n\n<p>With our help in drafting a comprehensive goods and services list from the start, you\u2019ll have a solid foundation that not only makes the process smoother and more predictable but can also save you significant costs in the long run.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-683x1024.jpg\" alt=\"\" class=\"wp-image-3198 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-683x1024.jpg 683w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-200x300.jpg 200w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-768x1152.jpg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-1024x1536.jpg 1024w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-1365x2048.jpg 1365w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-8x12.jpg 8w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Timing Your International Application<\/strong><\/h2>\n\n\n<p>As a general rule, we recommend registering your trademark in the countries where you expect activity within a three to five-year timeframe. This way, you stay ahead and avoid others securing the rights before you.<\/p>\n<p>If you have ambitions for international expansion but have not yet applied in Norway, we usually recommend starting with a Norwegian base application and then filing internationally within six months. This gives you priority from the Norwegian filing date, meaning your international applications are treated as if they were submitted on the same day as the Norwegian one.<\/p>\n<p>This gives you an advantage by preserving your original place in the queue. As a result, no one else can step in and secure the rights to the same trademark during the period between the Norwegian application and the international filings. Priority thus acts as a \u201cfirst right,\u201d preventing competitors from stealing your idea or blocking your entry into new markets.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Three different ways to register your trademark abroad<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>EU trademark \u2013 one application system for all EU member states<\/strong><\/h3>\n\n\n\n<p>The EU has a shared trademark register that applies across all member states. An EU trademark (EUTM) therefore provides broad protection through a single application and can be a highly effective solution if Europe is a key market for you.<\/p>\n\n\n\n<p>An EU application is independent of a Norwegian base registration, and we can assist you with applying directly to the EUIPO. This makes it a good and cost-effective option if you don\u2019t require protection outside the EU.<\/p>\n\n\n\n<p>If, on the other hand, you plan to expand into markets outside Europe, or into European countries that are not part of the EU, the Madrid Protocol is usually the best solution.<\/p>\n\n\n\n<p>H\u00e5ms\u00f8 helps you assess whether an EU trademark is the right solution for you \u2013 and we ensure your application is handled correctly from start to finish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Madrid Protocol \u2013 flexible registration in over 100 countries<\/strong><\/h3>\n\n\n<p>With the Madrid Protocol, you can apply for international trademark registration through a single application to the international office WIPO in Geneva, designating over 100 countries. You choose which markets are relevant and pay fees accordingly. The application is then examined by the authorities in the countries you have selected.<\/p>\n<p>The system offers great flexibility and can be more cost-effective than applying country by country. At the same time, it\u2019s important to have a clear strategy to ensure you select the markets most relevant to your business.<\/p>\n<p>We help you find the most cost-effective route to international protection and manage the submission and follow-up process, so you avoid unnecessary detours and extra costs.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>National trademark applications<\/strong><\/h3>\n\n\n<p>A national trademark application is submitted directly to the national registration authorities through local agents. Such applications are suitable if you only want to protect your trademark in one country, or if that country is not a member of the Madrid Protocol.<\/p>\n<p>H\u00e5ms\u00f8 has an extensive network of professional partners who assist in securing your trademark rights abroad.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>How we help you<\/strong><\/h2>\n\n\n\n<p>At H\u00e5ms\u00f8 Patentbyr\u00e5, you get a partner who supports you throughout the entire process \u2013 from preliminary searches and strategy to filing applications. We also assist with monitoring, oppositions, and other formal requirements along the way, and we\u2019ll send you a reminder when it\u2019s time to renew your trademark.<\/p>\n\n\n\n<p>We offer 30 minutes of free consultation to new clients. Feel free to tell us which trademark you are considering registering, and we\u2019ll provide an initial assessment of its registrability.<\/p>\n\n\n\n<p>With us on your side, you can confidently grow your brand \u2013 even beyond Norway\u2019s borders. Want to learn more about trademarks? Visit our page about <a href=\"https:\/\/www.patent.no\/en\/trademark\/\">trademarks.<\/a>.<\/p>\n\n\n\n<p>Not sure where to start? Get in touch for a no-obligation chat \u2013 it could save you both time and money down the line.<\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"aarstall":[50],"kategori":[47,46],"class_list":["post-3195","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt","kategori-fagartikler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slik sikrer du varemerket ditt internasjonalt - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"description\" content=\"Sikre varemerket ditt internasjonalt. 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H\u00e5ms\u00f8 Patentbyr\u00e5 hjelper med forunders\u00f8kelse, strategi og registrering i Norge, EU og over 100 land.","breadcrumb":{"@id":"https:\/\/www.patent.no\/nyhet\/slik-sikrer-du-varemerket-ditt-internasjonalt\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patent.no\/nyhet\/slik-sikrer-du-varemerket-ditt-internasjonalt\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.patent.no\/nyhet\/slik-sikrer-du-varemerket-ditt-internasjonalt\/#primaryimage","url":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-683x1024.jpg","contentUrl":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/09\/flagg-pa-kart-gratis-pexels-1-683x1024.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.patent.no\/nyhet\/slik-sikrer-du-varemerket-ditt-internasjonalt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.patent.no\/"},{"@type":"ListItem","position":2,"name":"Slik sikrer du varemerket ditt internasjonalt"}]},{"@type":"WebSite","@id":"https:\/\/www.patent.no\/#website","url":"https:\/\/www.patent.no\/","name":"H\u00e5ms\u00f8 Patentbyr\u00e5","description":"Vi beskytter dine innovasjoner med kunnskap og lidenskap","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patent.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet\/3195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet"}],"about":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/types\/nyhet"}],"wp:attachment":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/media?parent=3195"}],"wp:term":[{"taxonomy":"aarstall","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/aarstall?post=3195"},{"taxonomy":"kategori","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/kategori?post=3195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":3189,"date":"2025-08-13T12:02:54","date_gmt":"2025-08-13T10:02:54","guid":{"rendered":"https:\/\/www.patent.no\/?post_type=nyhet&p=3189"},"modified":"2025-08-13T12:04:02","modified_gmt":"2025-08-13T10:04:02","slug":"patent-og-design-i-storbritannia-og-hvorfor-det-er-relevant-for-deg","status":"publish","type":"nyhet","link":"http:\/\/www.patent.no\/en\/nyhet\/patent-og-design-i-storbritannia-og-hvorfor-det-er-relevant-for-deg\/","title":{"rendered":"Going global: Patents and designs in the UK, and why they matter to you\u00a0"},"content":{"rendered":"<p>In this article, <a href=\"https:\/\/www.patent.no\/en\/medarbeidere\/rob-valkass\/\">Rob Valkass,<\/a> one of our patent advisors and former senior examiner at the UK Intellectual Property Office (UK\u202fIPO), explores the process for protecting inventions and designs in the UK, the benefits of choosing the UK over other jurisdictions, and how we can now offer you even more comprehensive support for protecting your innovation and creativity around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A quick overview of patents and registered designs<\/strong> <\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"1024\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-715x1024.png\" alt=\"\" class=\"wp-image-2151 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-715x1024.png 715w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-210x300.png 210w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-768x1099.png 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-1073x1536.png 1073w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-8x12.png 8w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2.png 1126w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>A patent protects an invention\u2019s functionality: how it works, what it does, and how it\u2019s made. To be granted a patent, your invention must be new, involve an inventive step, be capable of industrial application, and not be excluded from patent eligibility. A patent offers up to 20\u202fyears of protection for your invention. <\/p>\n\n\n\n<p>A registered design protects a product\u2019s appearance: its shape, pattern, colour, decoration, and configuration. This is ideal for products where visual appeal is a key differentiator. A registered design can typically last up to 25 years. <\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\"><strong>The benefits of choosing the UK for filing a patent application<\/strong> <\/h2>\n\n\n\n<p>When you decide to file a patent application, you must choose which country to file in first before deciding whether to expand to other countries or regions. Choosing the UK as your first country offers several strategic advantages. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Speed<\/strong> <\/h3>\n\n\n\n<p>If you file your patent application in the UK, you will normally receive a combined search and examination report within six months. This is much faster than other jurisdictions. For example, you could be waiting three years for the European Patent Office to start their examination process. <\/p>\n\n\n\n<p>The UK also sets a deadline of four and a half years for a patent application to be ready for grant. This can stop the process dragging on for many years, giving you, your competitors, and your investors more certainty about the protection your patent gives you. <\/p>\n\n\n\n<p>But what if you need the process to move even faster? Perhaps you suspect someone has already copied your invention, or you need a quick decision to help with a funding application. The UK offers several flexible options to accelerate the patent process, including a scheme specifically for environmentally friendly inventions. An accelerated patent application is assessed in only two months and can be granted within around eight months! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cost<\/strong> <\/h3>\n\n\n\n<p>The official fees charged for patents in the UK are exceptionally low. While the official fees to get a patent granted at the European Patent Office come to \u20ac5335 (about 63000\u202fNOK or \u00a34500 in July 2025), the official fees charged in the UK are only \u00a3310 (about 4300\u202fNOK or \u20ac365)! <\/p>\n\n\n\n<p>The UK also allows longer applications with more claims than other countries. An equivalent application filed in Norway would cost 19125\u202fNOK (about \u00a31405 or \u20ac1625) in official fees, for example. <\/p>\n\n\n\n<p>Starting with the UK is therefore a very cost effective way to test the patentability of your invention before deciding whether or not to expand across Europe and the world. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Flexibility<\/strong> <\/h3>\n\n\n\n<p>Although quite formal on paper, the patent examination process at the UK IPO is fairly informal in practice. Examiners in the UK are happy to discuss applications with us by phone and email. This means we can better understand any objections the examiner has and better explain your invention and our arguments. This not only leads to a smoother, cheaper, and more efficient process all round, but can lead to a better scope of protection in the UK than might be obtainable elsewhere. <\/p>\n\n\n\n<p>There are also usually more opportunities to make changes to your patent application in the UK compared to the European Patent Office, and no time limit for requesting further searches of alternative inventions, giving you more opportunity to try different approaches to reach grant. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Global leverage<\/strong> <\/h3>\n\n\n\n<p>Unlike some countries, the UK does not offer utility models, petty patents, or other similar forms of protection. Instead, every patent application goes through the same rigorous and highly respected search and examination process. The UK\u2019s specialist patent courts and judges are also reliable and respected around the world. This means that other intellectual property offices often take notice of what happens to your patent application in the UK. Getting a positive search report, examination, or grant in the UK can therefore ease the patent process in other countries. <\/p>\n\n\n\n<p>Under a program called the Patent Prosecution Highway (PPH), a granted UK patent can be used to formally accelerate processing in 29 different countries including Australia, Brazil, Canada, China, Denmark, Finland, Germany, Japan, New Zealand, Norway, Singapore, South Korea, Sweden, and the USA. <\/p>\n\n\n\n<p>A unique registration system also allows granted UK patents to be easily re-registered in several territories in Africa, the Caribbean, the South Pacific, and elsewhere. A granted UK patent can be a quick and inexpensive way to extend protection for your invention to these countries. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Credibility<\/strong> <\/h3>\n\n\n\n<p>Your competitors and investors also understand the high quality of the UK IPO\u2019s patent searches and examinations. Getting your patent granted in the UK is a strong signal that you may get the same protection in other countries. This can be a powerful deterrent to your competitors who might be thinking about infringing on your patent, as well as boosting the value of your invention in the eyes of potential investors. <\/p>\n\n\n\n<h2 class=\"wp-block-heading alignwide\"><strong>What about registered designs?<\/strong> <\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 43%\"><div class=\"wp-block-media-text__content\">\n<p>A registered design is the perfect choice to protect a product which is characterised by its look and feel rather than how it works. Once registered, you can use your design to help you protect your product from copycats on marketplaces like Alibaba and eBay. <\/p>\n\n\n\n<p>Compared to patents, registered designs are simpler, quicker, and cheaper to obtain. The official fees for a UK registered design start at just \u00a350 (about 680\u202fNOK or \u20ac60 in July 2025) for a single design, ranging up to \u00a3150 (about 2040\u202fNOK or \u20ac175) for up to 50 designs in the same application. In Norway, the official fees start at 2470\u202fNOK (about \u00a3180 or \u20ac210) for the first design and an additional 1690\u202fNOK (about \u00a3125 or \u20ac145) for each design after that. <\/p>\n\n\n\n<p>There is also no lengthy examination process \u2013 just a quick formal check that the drawings are self-consistent and suitable for reproduction. Your design is then registered \u2013 usually within three weeks. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"768\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/05\/Stol-tjerand.jpg\" alt=\"\" class=\"wp-image-2972 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/05\/Stol-tjerand.jpg 650w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/05\/Stol-tjerand-254x300.jpg 254w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/05\/Stol-tjerand-10x12.jpg 10w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\"><strong>How can H\u00e5ms\u00f8 Patentbyr\u00e5 help you?<\/strong> <\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7-1024x683.jpg\" alt=\"\" class=\"wp-image-2167 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7-1024x683.jpg 1024w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7-300x200.jpg 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7-768x512.jpg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7-1536x1025.jpg 1536w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7-18x12.jpg 18w, https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/aug-7.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>For more than 75 years, H\u00e5ms\u00f8 Patentbyr\u00e5 has helped innovators around the world protect and defend their intellectual property. Our dedicated team of patent attorneys, trademark lawyers, and design advisors can offer you honest advice and a tailored strategy to best protect your innovation. If protection in the UK is right for you, then our Chartered UK Patent Attorneys will use their expertise to guide you every step of the way. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.patent.no\/en\/contact\/#brxe-c1d2cc\">Contact Us<\/a> now for a free no-obligation consultation with our expert team. <\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"aarstall":[50],"kategori":[47,46],"class_list":["post-3189","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt","kategori-fagartikler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patent og design i Storbritannia \u2013 og hvorfor det er relevant for deg\u00a0 - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"description\" content=\"Oppdag fordelene med patent- og designbeskyttelse i Storbritannia. 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F\u00e5 rask, kostnadseffektiv og strategisk IP-hjelp fra H\u00e5ms\u00f8 Patentbyr\u00e5.","breadcrumb":{"@id":"https:\/\/www.patent.no\/nyhet\/patent-og-design-i-storbritannia-og-hvorfor-det-er-relevant-for-deg\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patent.no\/nyhet\/patent-og-design-i-storbritannia-og-hvorfor-det-er-relevant-for-deg\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.patent.no\/nyhet\/patent-og-design-i-storbritannia-og-hvorfor-det-er-relevant-for-deg\/#primaryimage","url":"https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-715x1024.png","contentUrl":"https:\/\/www.patent.no\/wp-content\/uploads\/2024\/08\/patentdevice-2-715x1024.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.patent.no\/nyhet\/patent-og-design-i-storbritannia-og-hvorfor-det-er-relevant-for-deg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.patent.no\/"},{"@type":"ListItem","position":2,"name":"Patent og design i Storbritannia \u2013 og hvorfor det er relevant for deg\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.patent.no\/#website","url":"https:\/\/www.patent.no\/","name":"H\u00e5ms\u00f8 Patentbyr\u00e5","description":"Vi beskytter dine innovasjoner med kunnskap og lidenskap","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patent.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet\/3189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet"}],"about":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/types\/nyhet"}],"wp:attachment":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/media?parent=3189"}],"wp:term":[{"taxonomy":"aarstall","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/aarstall?post=3189"},{"taxonomy":"kategori","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/kategori?post=3189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":3136,"date":"2025-07-31T12:21:51","date_gmt":"2025-07-31T10:21:51","guid":{"rendered":"https:\/\/www.patent.no\/?post_type=nyhet&p=3136"},"modified":"2025-07-31T14:52:00","modified_gmt":"2025-07-31T12:52:00","slug":"slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere","status":"publish","type":"nyhet","link":"http:\/\/www.patent.no\/en\/nyhet\/slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere\/","title":{"rendered":"How the H\u00e5ms\u00f8 logo came to be \u2013 and why it still stands strong 40 years later\u00a0"},"content":{"rendered":"<p>In the early 1980s, Jim Esben Andersen \u2013 a close friend of Gunnar H\u00e5ms\u00f8 and a student at the Bergen School of Arts and Crafts \u2013 was given the task of developing a corporate identity. He chose to create one for H\u00e5ms\u00f8 Patentbyr\u00e5, designing a logo that has stood the test of time and remains in use more than 40 years later.<\/p>\n<p>The logo was drawn by hand with technical precision and carefully constructed using a rOtring pen, long before digital design tools existed. It was a time-consuming and detailed process \u2013 and highly unusual, even groundbreaking, for a patent firm to have a custom-designed logo at that time. The design signalled that the firm had a conscious approach to identity, aesthetics, and communication.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>A distinct visual identity<\/strong><\/h3>\n\n\n\n<p>Hardly any other patent firms \u2013 in Norway or internationally \u2013 had their own logo at the time, which attracted significant attention. With roots in graphic craftsmanship and a deep respect for form and function, the logo communicates not only aesthetics, but also the core of what H\u00e5ms\u00f8 Patentbyr\u00e5 stands for:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Protecting and managing ideas \u2013 always in motion<\/em><\/strong><em>.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A symbol with purpose<\/strong><\/h3>\n\n\n<p>According to the designer, the logo is inspired by yin and yang, consisting of three rotating, organic shapes that balance each other in an eternal interplay. It evokes associations with duality and harmony, but also with dynamism and forward movement. The form can be read as an eternal circle \u2013 a symbol of the creative cycle and the boundless flow of new ideas.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><strong>Celebrating a legacy of craft and vision<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In the anniversary year 2025, as H\u00e5ms\u00f8 Patentbyr\u00e5 marks 75 years of providing advice, patents, and trademark protection, it is worth reflecting on this visual identity \u2013 developed with craftsmanship and insight, and carried forward as an integral part of the firm\u2019s identity and cultural heritage.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-1024x341.jpeg\" alt=\"\" class=\"wp-image-3112\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-1024x341.jpeg 1024w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-300x100.jpeg 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-768x256.jpeg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-18x6.jpeg 18w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel.jpeg 1417w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The core shape of the logo has remained largely unchanged since its creation, but the colour and typography have evolved over time. The original green tone was eventually replaced with orange, and the typeface was adjusted to better suit digital platforms \u2013 yet the main visual symbol endures.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-patentbyra-2022-gjennomsiktig-1024x341.png\" alt=\"\" class=\"wp-image-3119\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-patentbyra-2022-gjennomsiktig-1024x341.png 1024w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-patentbyra-2022-gjennomsiktig-300x100.png 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-patentbyra-2022-gjennomsiktig-768x256.png 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-patentbyra-2022-gjennomsiktig-18x6.png 18w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-patentbyra-2022-gjennomsiktig.png 1417w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The anniversary is also an opportunity to dive deeper into the story behind both the firm and its visual identity. We\u2019ve gathered a selection of moments and milestones from our first 75 years on a dedicated anniversary page \u2013 for those curious about H\u00e5ms\u00f8 Patentbyr\u00e5\u2019s journey and how we\u2019ve evolved with the times.<\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"aarstall":[50],"kategori":[47],"class_list":["post-3136","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slik ble H\u00e5ms\u00f8-logoen til \u2013 og derfor st\u00e5r den seg 40 \u00e5r senere\u00a0 - H\u00e5ms\u00f8 Patentbyr\u00e5<\/title>\n<meta name=\"description\" content=\"H\u00e5ms\u00f8-logoen ble tegnet for h\u00e5nd tidlig p\u00e5 80-tallet. Les historien bak logoen som fortsatt preger H\u00e5ms\u00f8 Patentbyr\u00e5 mer enn 40 \u00e5r senere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.patent.no\/en\/nyhet\/slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slik ble H\u00e5ms\u00f8-logoen til \u2013 og derfor st\u00e5r den seg 40 \u00e5r senere\u00a0 - H\u00e5ms\u00f8 Patentbyr\u00e5\" \/>\n<meta property=\"og:description\" content=\"H\u00e5ms\u00f8-logoen ble tegnet for h\u00e5nd tidlig p\u00e5 80-tallet. 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Les historien bak logoen som fortsatt preger H\u00e5ms\u00f8 Patentbyr\u00e5 mer enn 40 \u00e5r senere.","breadcrumb":{"@id":"https:\/\/www.patent.no\/nyhet\/slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.patent.no\/nyhet\/slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.patent.no\/nyhet\/slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere\/#primaryimage","url":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-1024x341.jpeg","contentUrl":"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/07\/Hamso-logo-gammel-1024x341.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.patent.no\/nyhet\/slik-ble-hamso-logoen-til-og-derfor-star-den-seg-40-ar-senere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.patent.no\/"},{"@type":"ListItem","position":2,"name":"Slik ble H\u00e5ms\u00f8-logoen til \u2013 og derfor st\u00e5r den seg 40 \u00e5r senere\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.patent.no\/#website","url":"https:\/\/www.patent.no\/","name":"H\u00e5ms\u00f8 Patentbyr\u00e5","description":"Vi beskytter dine innovasjoner med kunnskap og lidenskap","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.patent.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet\/3136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/nyhet"}],"about":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/types\/nyhet"}],"wp:attachment":[{"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/media?parent=3136"}],"wp:term":[{"taxonomy":"aarstall","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/aarstall?post=3136"},{"taxonomy":"kategori","embeddable":true,"href":"http:\/\/www.patent.no\/en\/wp-json\/wp\/v2\/kategori?post=3136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}},{"id":3005,"date":"2025-06-20T11:04:37","date_gmt":"2025-06-20T09:04:37","guid":{"rendered":"https:\/\/www.patent.no\/?post_type=nyhet&p=3005"},"modified":"2025-06-20T11:06:01","modified_gmt":"2025-06-20T09:06:01","slug":"lansering-pa-gang-sjekk-disse-fallgruvene-rundt-domene-og-varemerke-forst","status":"publish","type":"nyhet","link":"http:\/\/www.patent.no\/en\/nyhet\/lansering-pa-gang-sjekk-disse-fallgruvene-rundt-domene-og-varemerke-forst\/","title":{"rendered":"Thinking about a launch? Check these domain- and trademark pitfalls first"},"content":{"rendered":"<p><em>In this article we explore how domain names and trademark law interact, look at four recent rulings from the Norwegian Domain Complaint Board, and give you hands-on advice on why\u2014and how\u2014you should secure both a domain name and a trademark before you invest time and money in branding and marketing. We also show how H\u00e5ms\u00f8 Patentbyr\u00e5 can help you build an efficient protection strategy from day one.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When a domain name meets trademark law<\/strong><\/h2>\n\n\n<p>A domain name is more than just an internet address\u2014it is the gateway to your brand. For many businesses the domain is tightly linked to the company name, customer trust, and online visibility. You might think it is obvious that you can use the sign you have built up, but that is not always the case.<\/p>\n<p>Norwegian name-law follows a firm \u201cfirst in time, strongest right\u201d principle. The best way to document and lock in that priority is to register your domain name, trademark, and company name as early as possible.<\/p>\n<p>Owning a domain does not automatically give you exclusive rights to the name. A domain is mainly a technical address, not a legal shield. If someone else has registered the same name as a trademark\u2014or can show a stronger right\u2014you may in some cases have to hand the domain over.<\/p>\n<p>In a conflict, the Domain Complaint Board weighs up formal rights, history of use, actual use, and whether the holder is keeping or using the domain in bad faith. A registered trademark often tips the balance\u2014but not always, as the cases below show.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Four fresh decisions that highlight the nuances<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vaskeladden.no (DOK-2025-1)<\/strong><\/li>\n<\/ul>\n\n\n<p>Egroup Norway AS registered the domain in 2023. One year later Vaskeladden AS registered the name as a trademark for cleaning services, while the domain still lay unused. The Board held that the domain was kept in bad faith because it blocked the complainant\u2019s right and ordered a transfer.<\/p>\n<p><strong>Lesson learned:<\/strong> Even an older domain can be transferred if the holder cannot show legitimate use after a trademark right has arisen.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Temu.no (DOK-2025-10)<\/strong><\/li>\n<\/ul>\n\n\n<p>A Norwegian third party registered temu.no and pointed it straight to Temu\u2019s official store. Temu held international trademarks valid in Norway and had been in heavy commercial use long before the domain was registered. The Board found clear rights plus bad faith and awarded the domain to Temu.<\/p>\n<p><strong>Lesson learned:<\/strong> Tidlig og tydelig varemerkeregistrering gir et sterkt vern dersom noen fors\u00f8ker \u00e5 utnytte eller kapre et domene som samsvarer med din registrerte rettighet.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sparebankennorge.no (DOK-2025-3)<\/strong><\/li>\n<\/ul>\n\n\n<p>Sparebanken Vest applied to register \u201cSparebanken Norge\u201d as a trademark in 2024, but SpareBank 1 SMN had already registered the domain in 2021. The name was deemed generic and the domain had been registered in good faith. The transfer request was rejected.<\/p>\n<p><strong>Lesson learned:<\/strong> A trademark does not automatically beat an older domain registered in good faith\u2014especially when the name lacks distinctiveness.<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amiganorge.no (DOK-2025-9)<\/strong><\/li>\n<\/ul>\n\n\n<p>The complainant owned the trademark AMIGA, but the respondent could show over twenty years of continuous use of the sign. The Board ruled that the complainant had no better right and refused the transfer.<\/p>\n<p><strong>Lesson learned:<\/strong> Your trademark must be both earlier and factually stronger than the other party\u2019s use\u2014registering too late means a trademark alone won\u2019t save you.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>How to safeguard your name before launch<\/strong><\/h2>\n\n\n\n<p>Before you settle on a name, start by searching the Norwegian Patent Office\u2019s database to see whether identical or confusingly similar trademarks are already registered. Next, consult the Company Register for businesses with the same or similar names, and finally check Norid\u2019s register to confirm that the .no domain is available. Keep in mind that rights can arise through registration\u2014such as a trademark, company name, or domain\u2014and also through actual use in the marketplace.<\/p>\n\n\n\n<p>If no conflicting rights emerge from these checks, file your trademark application and reserve the domain straight away; securing your rights early is almost always far cheaper and easier than trying to win them back later. Choose a sign with real distinctiveness, since a distinctive name can be registered as a trademark and makes it harder for competitors to claim confusingly similar domains or company names, as the Sparebankennorge.no case illustrates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How H\u00e5ms\u00f8 Patentbyr\u00e5 can help<\/strong><\/h2>\n\n\n\n<p>With more than 75 years\u2019 experience in trademarks, design, and patents, H\u00e5ms\u00f8 Patentbyr\u00e5 offers full-service protection for names, products, and technology. Under one roof you will meet European patent attorneys, trademark lawyers, and design advisers.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-1024x1024.jpg\" alt=\"\" class=\"wp-image-3006 size-full\" srcset=\"https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-1024x1024.jpg 1024w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-300x300.jpg 300w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-150x150.jpg 150w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-768x768.jpg 768w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-1536x1536.jpg 1536w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS-12x12.jpg 12w, https:\/\/www.patent.no\/wp-content\/uploads\/2025\/06\/Supporting-innovation-RKK-og-EKS.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Want to secure a company name, product name, logo, or slogan? We offer new clients a 30-minute free consultation where we identify which rights you can\u2014and should\u2014protect, map out an efficient registration strategy, and flag possible pitfalls. Together we find concrete solutions.\n\nA trademark registration grants exclusive rights to the goods and services listed in your application, so a solid goods-and-services list is vital. Many draft this themselves, only to discover gaps when a dispute arises.<\/p>\n<\/div><\/div>\n\n\n\n<p>We help you avoid such \u201choles in your protection\u201d by tailoring a list that covers both current business and future plans.<\/p>\n\n\n\n<p><strong>Starting up, rebranding, or merging?<\/strong> <strong><a href=\"https:\/\/www.patent.no\/en\/contact\/#brxe-c1d2cc\">Contact Us<\/a><\/strong> \u2014and secure your trademark from the very first step.<\/p>\n\n\n\n<p>Are you also interested in design? Read our <a href=\"https:\/\/www.patent.no\/en\/nyhet\/%e2%93%93%e2%80%91symbolet-for-registrert-design-dette-bor-du-vite\/\">article<\/a> about the new \u201cD\u201d symbol for more information.<\/p>","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"aarstall":[50],"kategori":[47,46],"class_list":["post-3005","nyhet","type-nyhet","status-publish","hentry","aarstall-50","kategori-aktuelt","kategori-fagartikler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lansering p\u00e5 gang? 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It evaluates the quality of services in patent applications, strategic IP advice, and technical expertise. That\u2019s what makes this recognition especially meaningful: it reflects trust, relationships, and results.<\/p>\n<p>The award is a testament to our ongoing commitment to delivering the highest quality services in intellectual property (IP) protection. At a time when intangible assets form the core of many businesses\u2019 competitive strength and growth, it means a great deal to us that H\u00e5ms\u00f8 is recognized as a trusted and competent partner\u2014not only in Norway, but across Europe.<\/p>\n<p>\u2013 <em>Being recognized on this list for the sixth consecutive year demonstrates that our position in Europe is no accident. It is the result of systematic work, high professional expertise, and an unwavering commitment to quality in everything we do.<\/em>says Krister Mangersnes, Chairman of the Board and Head of the Patent Department.<\/p>\n<p>Managing Director Rasmus Gjesing adds:<br \/>\u2013 <em>This kind of recognition is not only a badge of honor for us but also a clear signal to our clients that the services we provide meet the highest international standards. We are grateful for the trust and collaboration \u2014 it is our clients and colleagues who make this possible.<\/em><\/p>\n<p>We extend our sincere thanks to all our clients and partners for their trust, collaboration, and recommendations. 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