A trademark becomes valuable only when it is associated with a product and business in a positive way, thereby giving the owner of the trademark a competitive advantage. A good trademark is usually the result of considerable investment in the form of time and resources. 

Trademarks could be among your most valuable assets. It is therefore important that you safeguard the sole rights to your trademarks.

By being able to document your rights to trademarks, you have a sound basis for negotiating finance for your development costs and for entering into sales and licensing agreements with others.