The outward shape and appearance (design) of a product can be protected through design registration. Also parts of a total design, for instance the handle of a cup, may be protected. The same applies to ornamentation, for example the motifs on clothing, textiles, wall papers and the like. Even screen images, type faces and product constellations, for example a kitchen or a train compartment, can be protected.
As a consequence of the ever increasing competition, great importance is attached to design today. The appearance of a product will often be the most important selling factor. Design protection prevents others from producing, importing or marketing imitations of the product that you have developed and protected.
It is a condition for obtaining design protection that the design of the product represents a new design which is substantially different from earlier designs. A design registration is valid for 5 years, but through renewals it may be maintained for up to 25 years.